Michael Thomas Whitaker

 

CodeCore.org

 

408-648-6828

MichaelTWhitaker@Yahoo.com

 

 

Highly self-motivated and goal-oriented professional committed to pursuing a long term career in digital marketing, and web development. Over 15 year track record demonstrating strong analytical and problem solving skills, computer proficiency and ability to follow through on tasks from inception to completion.

 

Technical Skills

 

GUI (Graphic User Interface)

UE (User Experience)

SEO (Search Engine Optimization)

SMO (Social Media Optimization)

Global - Internationalization / Translation / Localization

HTML, DHTML, XHTML, XML, XSL, CSS, JavaScript, AJAX

Software: Creative Cloud (Photoshop, InDesign, Illustrator, Dreamweaver, Premier, etc.) Microsoft Office Applications

Systems: Adobe CQ / AEM, JIRA, Marketo, Pardot, BrightEdge, Adobe Analytics / Omniture SiteCatalyst, Google Analytics, Google Webmaster Tools, etc.

 

Adobe AEM / CQ Developer

Adobe AEM / DAM Developer

Adobe AEM / CQ Multi Site Manager

Adobe Analytics

Agile Scrum Master Certified

 

Side Projects

 

Creative Examples – CodeCore.org (HTML, CSS, JavaScript) – Mobile first responsive design

Search Algorithm Test Sandbox - SEOKnow.us (XML, XSLT, PHP, JavaScript)

 

Experience

 

 

Risk Management Solutions, Inc - 2/2015 – Present

Corporate Webmaster, Marketing

 

CodeCore.org - 12/2014 – Present

Founder / Developer

 

FireEye Inc - 11/2013 – 11/2014

Corporate Webmaster, Marketing

 

Defined business requirements and leading the new responsive site redesign project that is focused on lead generation.

 

Site redesign project highlights include:

- Responsive Web Design - aimed to provide the device specific user interface for an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to tablets to desktop computer monitors)

- Designed page layouts for content scan ability and overall stickiness with clear call to actions and/or next steps on every page

- Internationalization - Focused on centrally developing layouts and code that is globally tested to assure a streamlined global roll out.

- Information architecture based on best practices and refined with usability testing

- In order to validate large decisions and to accommodate the iterative design process, we conducted several rounds of usability testing.

- Cross browser and cross device testing to assure code renders for proper display and functionality

- Search optimization specifically focused on information architecture and on page code best practices

 

Defined business requirements and leading the new CMS (Content Management System) project. 

 

CMS project highlights include:

- End to end business process to reduce time to market and overhead with workflow automation.

- Integration of Adobe CQ / AEM and Translation Management System to allow in context review and a reduce time to market for the non-English sites.

- Lead Generation with an Integration of Adobe CQ / AEM and Marketo

- Analytic tracking of not just pages, but individual component use.

- Personalization of content with an integration of DemandBase and Adobe CQ / AEM Campaign

- Digital Asset Manager (DAM) setup and configuration to streamline the automation of file format creation and central repository of assets.

- Site architecture designed specifically with usability and search optimization.

 

Cisco Systems Inc. - 8/2009 – 11/2013

Web Marketing - Global Project Manager and Search Strategist - Specialize in Localization and Global SEO

Project managed the localization of 85 country sites in 40 languages.

Search and internationalization code and graphic interface optimization to ensure web site templates and web components are optimized for both search engines and the locale (non-English) user experience.

Search governance global board member responsible for improving cisco.com search engine algorithm, user interface and user experience.

Programmed an Excel VBA, that provided the search governance team the ability to paper test search algorithm changes with automatic reporting of hundreds of thousands of rows of search results data.

 

Cisco Systems Inc. - 11/2008 – 8/2009

Web Marketing – Global Developer

Global developer – Development of 85 country sites which include the complexities of localizing multi-lingual sites

 

Cisco Systems Inc. - 2/2007 – 11/2008

Global Travel Meetings & Events - Manager – Development, Survey and Housing Teams

Team responsibilities included: registration development, housing reservations, event surveys w/ report analytics and onsite registration.

 

Cisco Systems Inc. - 6/2005 – 2/2007

Global Travel Meetings & Events – Team Lead Web Developer

Event registration developer tasks included graphic design, web design and programming. Developed systems and procedures that helped improve the operating quality and efficiency of the department.

 

Los Altos Camera - 8/1995 - 6/2005

Graphic & Web Design Manager

Customer services related to graphic design, web design, photo restoration, printing, photography, photographic products, computer systems, web site, videographer, video editing and video transfers.

 

Runt Bikes - 7/2000 – 12/2001

Developer & Web Marketing

Ecommerce website - Sold and shipped over 10,000 units in a year.

Analyzed keywords and implemented organic SEO and PPC targeted search engine marketing.

 

Education

 

Tech Skills Inc. San Jose, CA

West Valley College Saratoga, CA

De Anza College Cupertino, CA

Cupertino High School Cupertino, CA